Why Sponsor the CCMG
Contact Centre Industry
Awards?
Awards Sponsorship is a brilliant opportunity to meet a number of your marketing objectives…
1. Brand positioning
Selecting to sponsor, can help position your business firmly in the minds of your target market. Once secured you can tell your audience what you are sponsoring, and we will also share the news via our social media channels. This coverage is great for established brands keeping their competition at bay and for upcoming brands trying to be seen in the industry.
ROI = improved conversion rates.
2. Client engagement
With award sponsorship you have the opportunity to invite your clients to the awards dinner. What a great way to engage your clients? Inviting your key client contacts to bring their boss gives you an opportunity to move up the value chain, whilst also taking advantage of your brand positioning on the night. Or simply say thank you to your clients for their continued support.
ROI = additional projects with existing clients or shortening the sales cycle.
3. Employee engagement
Some organisations like to use the seats to motivate and reward their staff. Showing that you value your people by taking them to an awards dinner means they are more likely to engage with your organisation, deliver your brand values and provide a great service to customers.
ROI = reduced attrition, improved engagement scores and better CSAT scores.
4. Sales support and networking
With two or three sales people attending the dinner, you can use the opportunity to catch up with prospects and clients. You can progress sales conversations in a more relaxed environment and arrange follow up meetings.
ROI = shortened sales cycle and greater conversion rates.
5. Content creation
Being an award sponsor demonstrates that you strive to deliver award winning products or services. As a result, you can create a content program around award winning ways. As well as sharing this content before the event, you can also share it post-event by using it to engage with the award winners.
ROI = new lead generation.
6. Pay it forward
There is nothing better than feeling good about supporting the industry that you work in, giving something back to the teams that are delivering over and above to exceed expectations and to help recognise those that achieve ground breaking progress.
ROI = customer advocacy; demonstrating social responsibility by supporting the industry.